You have an international project. You are head of an organization operating internationally. You have a company wanting to appeal to international customers.
And you want your website to present your project, your organization, your company in a way that attracts potential customers. The website meets their needs: easy to use, easy to read, beautiful to look at – always fitting your specific customers.
Every website should be accessible to everyone –
regardless of their abilities.
What does this mean? Ask yourself some questions:
How is your eyesight? Can you read everything easily?
Is English your native language? Or do you have to struggle with long sentences?
How much time have you got? Can you simply scan a webpage to see if it fits your needs?
Communication is more than conveying information.
Why? Some questions to consider:
With whom do you communicate? Do you know your customers?
What do you want them to think and do? Do you want to attract and keep them?
What impression do you want to make? Reliable, cool, competent …?
We could also have said “Intercultural”.
It’s all about cultures, in the long run.
Different languages, different concepts of things, …
So what are the consequences? Think about the following:
Whom do you want to address? People of different cultures?
What do you know about their culture? Do you know where they are similar, where different?
Do you want to understand what they need? Do you realize this is important for your success?
We consider these and many other questions and look for answers – in designing, programming, and writing websites. We refer to technical resources and listen to people. Because websites are for people.